AU Ballerz

Partner with AU Ballerz

Content that connects brands with Australian football

We connect brands, clubs and federations with Australia's youth football community, through content made for TikTok, Instagram and YouTube.

Discuss a partnership View media kit

Download media kit PDF (2 pages, A4)

Football shirt printed with the number 9 and the words I told you so, Johnny Warren
From our Nike Australia film on Johnny Warren's legacy
TikTok post views
31.5M
12 months to 9 Oct 2026
Instagram Reel views
1.9M
60 days to 3 Oct 2026
TikTok viewers in Australia
51.5%
TikTok viewer insights, Oct 2026
Combined followers and subscribers
278K
Added across platforms, as shown 11 Oct 2026

Full audience numbers and demographics

Featured campaigns

Work we've delivered

What the labels mean

Direct commission: the client hired us directly. Agency collaboration: we worked through the brand's agency. Collaboration: we made content with a league, club, broadcaster or media brand for their series or channels.

Guillaume and Jamie Warren in green and gold scarves at a table in a pub covered in football memorabilia Nike x AU Ballerz 0:53

Agency collaboration

Nike AustraliaRip the Script

June to July 2026 · Through Nike's agency, One Green Bean

The brief
Build belief in the Socceroos before their Last 32 match, and tell younger fans who Johnny Warren was and what "I told you so" meant.
Our role
Interview, on-camera talent and edit. Guillaume fronted both pieces of work.

Delivered

  • I told you so: Johnny Warren's legacyA sub-60-second film. Guillaume sits down with Jamie Warren, Johnny Warren's nephew, in regional NSW. Posted on TikTok as a collab with @nikeaus before the match.
  • MERC: MELBA one-on-one cage competition for under-15 players in Melbourne, fronted by Guillaume. We delivered player reveals, captions and scripts.

Watch on Instagram

Players contest the ball in front of goal during a Club State Championships match Football Victoria x AU Ballerz 0:36

Direct commission

Football VictoriaClub State Championships

2 to 5 July 2026 · Home of the Matildas, Melbourne

Our role
Content campaign and on-ground coverage across the four days of the championships.

Delivered

  • Multi-video content campaignHighlight edits from the championships, including this one, posted on @au.ballerz.
  • On-ground marquee coverage
  • A fan activation on site

Watch on Instagram

Coach in a light blue THFC training top seen from behind at a coaching session Tottenham Hotspur x AU Ballerz 0:58

Direct commission

Tottenham HotspurSydney pre-season tour

Late July to early August 2026 · Sydney

Our role
A three-person crew on the ground in Sydney: content briefs, filming, voiceover scripts and edit.

Delivered

  • A cinematic feature on the Spurs coaching program
  • Voiceover scripts
  • Social media contentIncluding this edit from the club's coaching sessions with young players.

Watch on Instagram

Other collaborations

  • Creator seriesSBS SportSocceroos Creator Series. Guillaume profiled Socceroo Lucas Herrington in a 60-second reel.2026View post
  • League collaborationA-LeagueCollab posts of content the A-League created on young players in the competition.2026
  • Media collaborationRising Ballers (UK)Australian World Cup content for the UK brand's channels.June 2026
  • Club collaborationCentral Coast MarinersAn Instagram collab post the club sent us.2026View post

Ways to work with us

Formats and example scopes

Every job is scoped and quoted individually. These examples show the kind of work we take on.

Content collaboration

Branded content with players, clubs and our on-camera talent, made for TikTok, Instagram and YouTube.

Example scope One shoot, one lead video and a set of vertical cutdowns, posted as a collab.

Series sponsorship

Put your brand alongside one of our regular player or football series.

Example scope Brand presence across a run of episodes in an agreed series.

Event partnership

Our Speed and Performance Competition and other events, with packs for brands of any size.

Example scope On-site presence plus event content on our channels.

Production services

Paid video for clubs, leagues and federations, delivered for your own channels.

Example scope A match day filmed and cut into highlights and vertical clips. See production

How we keep it clean

Your brand next to content people trust

Our audience trusts us because exposure is earned. That trust is what partners buy into, so we protect it.

  • Paid content is labelledEvery paid partnership is clearly marked on our channels.
  • Sponsors never pick playersPartnerships never influence which players we feature.
  • No pay-to-play, everPlayers and families are never charged to be featured.

Let's build something

Tell us about your brand and what you want to achieve. We reply within two business days.

Discuss a partnership View media kit