Media kit · Updated October 2026
AU Ballerz
Australian youth football media from Melbourne. Highlights, player features and stories from pitches across Australia, made by a father-and-son crew: Arnold Castillo, Co-Founder and Director, and Guillaume Castillo, Co-Founder and on-camera talent.
2 pages, A4. Or email enquiries@auballerz.com.
Channels
- TikTok followers
- 162.4K
- @au.ballerz
- Instagram followers
- 66.6K
- @au.ballerz
- YouTube subscribers
- 48.8K
- @au.ballerz
- Combined followers and subscribers
- 278K
- Added across platforms, not unique people
Counts as shown on 11 October 2026.
Performance
TikTok, last 12 months
10 October 2025 to 9 October 2026. Source: TikTok analytics for @au.ballerz.
- Post views
- 31.5M
- Viewers
- 24.8M
- Likes
- 1.7M
- Shares
- 64.5K
- Profile views
- 439.9K
- New viewers
- 13.3M
- Comments
- 2K
- Engagement rate
- 5.6%
Instagram, last 60 days
4 August to 3 October 2026. Source: Instagram account insights.
- Reel views
- 1.9M
- Viewers
- 823K
- Likes
- 149K
- Shares
- 10K
Also: 3K saves, 807 comments and 678 reposts. 16 Reels posted.
TikTok, last 60 days
11 August to 9 October 2026. Source: TikTok analytics.
- Post views
- 1.2M
- Viewers
- 507.7K
- Likes
- 53.6K
- Engagement rate
- 4.8%
Also: 2.8K shares, 841 comments, 21.1K profile views.
YouTube, last 28 days
Last 28 days, as shown on 11 October 2026. Source: YouTube Studio.
- Views
- 160.9K
- Watch time
- 1.4K hrs
How we count. All figures are each platform's own numbers for the dates shown, and we don't add platforms together. Views count every play. Viewers counts accounts that watched at least once on that platform. TikTok engagement rate is likes, comments and shares divided by post views for the same period, using TikTok's rounded totals. We don't show an Instagram engagement rate: Instagram counts likes, shares and comments across Reels and posts, but reports views for Reels only, so the two don't match.
Who watches
51.5% of TikTok viewers and 53.5% of Instagram followers are in Australia
Measured by each platform, as shown on 11 October 2026. Viewers and followers are different groups, so we keep them separate.
TikTok viewers
Source: TikTok analytics, viewer insights. TikTok reports ages 18 and over only.
| Top locations | |
|---|---|
| Australia | 51.5% |
| United States | 4.4% |
| South Africa | 3.6% |
| United Kingdom | 3.1% |
| New Zealand | 2.4% |
| Age | |
| 18 to 24 | 32.9% |
| 25 to 34 | 35.0% |
| 35 to 44 | 18.0% |
| 45 to 54 | 9.2% |
| 55 and over | 4.9% |
| Gender | |
| Male | 75% |
| Female | 23% |
| Other | 2% |
Instagram followers
Source: Instagram dashboard, audience (66,648 followers, 90 days to 9 October 2026).
| Top countries | |
|---|---|
| Australia | 53.5% |
| United States | 6.2% |
| United Kingdom | 3.6% |
| Brazil | 3.3% |
| India | 3.1% |
| Age | |
| 13 to 17 | 17.6% |
| 18 to 24 | 31.2% |
| 25 to 34 | 25.3% |
| 35 to 44 | 12.1% |
| 45 to 54 | 10.7% |
| 55 and over | 3.1% |
| Gender | |
| Men | 82.6% |
| Women | 17.4% |
Who we make content for
Our intended audiences. These are not measured demographics.
- Young players, 9 to 25. Chasing improvement, exposure and the next step on the pathway.
- Football parents, 25 to 50. Supporting their kids and making decisions about clubs, academies and pathways.
- Coaches, clubs and academies. Developing players, growing programs and engaging football families.
Recent work
- Agency collaborationNike AustraliaWorld Cup 26 content, 2026
- Direct commissionFootball VictoriaClub State Championships campaign, July 2026
- Direct commissionTottenham HotspurSydney pre-season tour, July to August 2026
- League collaborationA-LeagueCollab posts on young players in the A-League, 2026
- Creator seriesSBS SportSocceroos Creator Series, 2026
- Media collaborationRising BallersAustralian World Cup content for the UK brand, June 2026
- Club collaborationCentral Coast MarinersInstagram collab post, 2026
Ways to work with us
- Content collaborations. Branded content with players, clubs and our on-camera talent, posted as a collab.
- Series sponsorship. Your brand alongside one of our regular player or football series.
- Event partnerships. Our Speed and Performance Competition and other events.
- Production services. Video for clubs, leagues and federations, delivered for their own channels.
Every job is scoped and quoted individually. Work is done per job, not on retainer.
Our promise
- Players never pay to be featured. Exposure is earned on the pitch.
- Sponsors never pick players. Partnerships don't influence who we feature.
- Paid content is labelled. Every paid partnership is clearly marked on our channels.
- Families come first. We check with a parent or the club before posting content of a player under 18 from a community suggestion.
Talk to us
Arnold Castillo handles every partnership enquiry. enquiries@auballerz.com